CEMA Summit 2024: 5 Key Sessions to Enhance Your Event Marketing Skills

Linda Weiss -

As we approach CEMA Summit 2024, we're excited to highlight five sessions that promise to deliver valuable insights and strategies for event marketing professionals. These carefully curated presentations offer a blend of innovative techniques, collaborative problem-solving, and data-driven approaches to help you excel in your field.

Harnessing AI for Pre- and Post-Event Content Creation

Speakers: Sara Straw, Head of Global Events, Ring Central | Kristen Koen, RVP -Video, RingCentral Inc.

In this enlightening roundtable discussion led by Sara Straw and Kristen Koen, you'll explore how artificial intelligence can revolutionize your content creation process. The session will cover:

  • Streamlining pre-event content creation with AI-powered tools
  • Efficient post-event video editing techniques
  • Personalizing follow-up communications using AI-driven insights
  • Leveraging data for informed content strategies

You'll gain practical strategies and real-world examples to help you maximize the potential of AI in your event marketing efforts, driving engagement and sustaining audience interest throughout the event lifecycle.

A Spontaneous Think Tank for Strategic Event Marketers

Speakers: Liz Lathan, Community Factory | Nicole Osibodu, Community Factory

This dynamic session offers a unique opportunity for peer-to-peer problem-solving. Participants will:

  • Share their challenges on a collective "wall of woes"
  • Identify expertise within the group to lead discussions on solutions
  • Engage in collaborative problem-solving

The Spontaneous Think Tank™️ format encourages meaningful engagement and the formation of lasting connections. You'll walk away with actionable insights derived from the collective wisdom of your peers.

Silver Wisdom, Golden Opportunities: Uniting Generations in Event Marketing Excellence

Join Deb Parsons, Carolyn Pund, Taylor Smith, and moderator Donna Rogers for an insightful exploration of intergenerational collaboration in event marketing. This session will provide:

  • Practical guidance for attracting and retaining industry veterans
  • Strategies for creating pathways for senior leaders to transition into advisory roles
  • Insights on blending experienced wisdom with fresh perspectives

By bringing together voices from different generations, this panel aims to foster innovation and sustainability in our industry.

Artificial + Emotional Intelligence: Fusing human and AI superpowers to supercharge creativity

Speakers: Scott Dzierzanowski, Impact XM |Kaitland Hunter, Impact XM

This workshop delves into the synergy between artificial intelligence and human creativity in experiential marketing. You'll learn how to:

  • Leverage AI to enhance efficiency in your workflow
  • Utilize emotional intelligence to complement AI capabilities
  • Combine human intuition with AI-driven insights for innovative event ideas

The session emphasizes the importance of balancing technological advancements with the irreplaceable human element in creating memorable experiences.

Beyond the Event Dashboard: 5 Key Event Statistics to Prioritize for Maximum Success

In this data-focused session by Vinnu Deshetty, EVA Event Tech Hub and Nick Borelli, Zenus, you'll discover how to cut through the noise and focus on the metrics that truly matter. Key topics include:

  • The importance of engagement metrics over simple attendance figures
  • Utilizing real-time data for on-the-fly event adjustments
  • Innovative approaches to measuring ROI, including brand impact
  • Leveraging predictive analytics for future event planning
  • Extracting valuable insights from post-event data

By concentrating on these five crucial statistics, you'll be better equipped to measure and improve your event performance effectively.

We couldn't resist mentioning some of the awesome networking activities lined up. Puppy yoga, anyone? How about shaking up some mocktails while you mingle? These fun activities are the perfect way to unwind and connect with your fellow event pros.

CEMA Summit 2024 presents a comprehensive program that addresses key challenges and opportunities in event marketing. From harnessing the power of AI and data analytics to fostering intergenerational collaboration and creative problem-solving, these sessions offer valuable insights for professionals at all levels.

By attending these key sessions, you'll gain practical strategies, expand your professional network, and stay at the forefront of event marketing trends. The knowledge and connections you'll acquire at CEMA Summit 2024 will undoubtedly contribute to your professional growth and the success of your future events.

We at Premagic, are excited to be there at the amazing event and we look forward to seeing you at CEMA Summit 2024, where you'll have the opportunity to learn, collaborate, and innovate alongside your peers in the event marketing industry.