AI-Powered Company Tagging for Trade Shows

Welcome to our new series: Customer Challenges, Product Innovations

As a startup, we often ask ourselves: What truly sets us apart? What drives us to push boundaries and refine our solutions?

At this stage, it’s all about our customers. When they bring us unique challenges, we don’t see them as roadblocks—we see them as opportunities. Opportunities to innovate, simplify processes, and ensure our product keeps evolving into something sharper, smarter, and more efficient.

That’s why we’re launching this series, where we share the challenges, obstacles, and special requests we’ve encountered—and how each one has helped shape Premagic into the powerhouse it is today.

The Challenge: Managing & Distributing Exhibitor Photos at Scale

Trade shows and industry events attract hundreds of exhibitors and thousands of attendees. For organizers, one of the key responsibilities is delivering value to exhibitors, who invest significantly in their presence.

One often overlooked but crucial way to add value? Photo distribution.

Exhibitors want easy access to images featuring their booths, team members, and brand presence. These photos are key for marketing, social media, and post-event reports.

However, for massive trade shows with 100+ exhibitors, managing photo distribution can be overwhelming. AI-driven face recognition helps individuals find their own images, but organizers need a way to efficiently provide entire exhibitor teams with curated galleries.

The traditional method? Manually sorting, downloading, and sending images via shared drives like Dropbox or Google Drive. It’s time-consuming, inefficient, and impractical at scale.

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The solution: Company-specific tags

We set out to solve this challenge with Company search & tagging, a feature designed to streamline photo distribution for exhibitors, sponsors, and speakers.

Here’s how it works:

1. Attendee data collection: When attendees register, they have the option to input their company name and contact details.
2. AI-powered tagging: Our system automatically tags attendees based on their company name.
3. Instant photo retrieval: Organizers can simply search for a company—say "Adobe"—and instantly access a curated gallery of all images featuring Adobe’s employees.
4. Seamless sharing: Instead of manually downloading and sorting images, organizers can share company-specific galleries instantly.

Why this matters: Real ROI from event photos

This enhancement takes personalization, efficiency, and event ROI to the next level. It’s not just about attendees finding their own photos—it’s about delivering real value to exhibitors and sponsors.

With instant access to their branded event photos, exhibitors can:

✔ Boost visibility with faster social media sharing, leading to greater engagement.

✔ Increase booth traffic by using event photos in real-time promotions.

✔ Enhance lead generation with compelling visual content.

✔ Improve post-event reporting with ready-to-use marketing assets.

✔ Drive exhibitor satisfaction, increasing retention for future events.

CHECK THIS OUT: Share Event Photos with Guests using Face Recognition

How our clients are using it

Richmond Italia used Company Tagging to streamline photo access for their exhibitors at a recent event, eliminating the need for manual photo sorting.

Our team leveraged this feature at Event Tech Live to provide sponsors and exhibitors with instant access to their images, helping them showcase their presence effectively.

CRETech, having previously faced challenges in photo distribution, now has the opportunity to adopt this feature for their upcoming event—hopefully making their workflow even smoother.

Elevating the Event Experience

By introducing Company Search & Tagging, we’re ensuring that trade show organizers can deliver maximum value to their exhibitors without adding to their workload. The result? A seamless, efficient, and impactful event experience for everyone involved.

At Premagic, every customer challenge pushes us to innovate. Stay tuned for more stories on how we’re turning obstacles into opportunities, one event at a time.

Are you facing similar photo management challenges at your events? Looking for ways to add more value to your exhibitors and attendees?

Let's talk about how we can transform your event experience. Get in touch with us today.