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Anju Surendran

Anju Surendran

5 Experiences You Must Not Miss at the EEMAGINE 2024

5 Experiences You Must Not Miss at the EEMAGINE 2024

As the calendar turns to August 2024, the events industry once again sets its sights on one of the most anticipated gatherings of the year - EEMAGINE 2024. For over a decade, EEMAGINE has been the cornerstone event for professionals in the experiential marketing and events sector, consistently delivering cutting-edge

CEMA Summit 2024: 5 Key Sessions to Enhance Your Event Marketing Skills

CEMA Summit 2024: 5 Key Sessions to Enhance Your Event Marketing Skills

As we approach CEMA Summit 2024, we're excited to highlight five sessions that promise to deliver valuable insights and strategies for event marketing professionals. These carefully curated presentations offer a blend of innovative techniques, collaborative problem-solving, and data-driven approaches to help you excel in your field. Harnessing AI

Revolutionizing Event Check-Ins and Registrations with Facial Recognition

Revolutionizing Event Check-Ins and Registrations with Facial Recognition

Picture walking into a big event hall. A soft blue light shines on your face, and seconds later, you're inside. No tickets, no codes to scan - just you and your face. This isn't from a sci-fi movie. It's how events work now, using

10 Reasons Why Your "I'm Attending" Posters are Falling Flat

10 Reasons Why Your "I'm Attending" Posters are Falling Flat

In the age of digital networking and social media, announcing your attendance at an event has become a common practice. It's a way to network, show support, and generate buzz. However, many "I'm attending" posters fail to make an impact. Let's dive

10 Sneaky Strategies to Increase Event Engagement with Digital Marketing

10 Sneaky Strategies to Increase Event Engagement with Digital Marketing

Digital strategies are necessary for generating buzz, attracting attendees, and engaging with your audience in the ever-evolving landscape of events marketing. Digital marketing can help tell a story, and if these techniques stand out to attendees in the midst of heavy event promotion saturation, they work. Below are ten strategies

Understanding User-Generated Content: A Beginner’s Guide

Understanding User-Generated Content: A Beginner’s Guide

In today's digital age, consumers are no longer passive recipients of marketing messages. Instead, they have become active participants, shaping brand narratives through their own content creation and sharing. This phenomenon, known as User-Generated Content (UGC), has revolutionised the way businesses connect with their audiences, build trust, and

Introducing Ripple: The Game-Changing Smart Networking Solution for Events

Introducing Ripple: The Game-Changing Smart Networking Solution for Events

As an event organizer, you know that networking is one of the main reasons people attend conferences, trade shows, and other live gatherings. Meaningful connections can lead to new business opportunities, valuable insights, mentorships, and career growth. However, the challenge has always been facilitating those connections and ensuring they continue