Connecting the Dots

This photo is from 2012. I didn’t know it then, but it was the beginning of everything.

I was hosting my first major event, an award ceremony for one of India’s leading jewellery brands, Jos Alukkas. The campaign was called The Golden Moment.

The idea was simple. Newly married couples would share their most loved wedding memory. Jos Alukkas would feature it, couples would reshare it, and the most loved stories would win. Twelve winners, across four states, were flown in with their families and celebrated.

Looking back now, it was more than just a campaign.

It was built on a belief that real memories, shared by real people, travel further than any ad ever could.

At that time, I didn’t realise it… But I was already working on the idea that would define my life a decade later.

Around the same time, in 2012, I had watched a video of Steve Jobs — the famous “connecting the dots” speech.

"You can't connect the dots looking forward. You can only connect them looking backwards."

Honestly, it didn’t hit me back then. I understood the words. But I hadn’t lived enough to feel them.

Flamingos Media, my agency, grew well. Campaigns worked. Clients were happy. By all external measures, things were going right.

But something inside me felt incomplete.

Because deep down, I always wanted to build a product company, not a services business.

So in 2014, I made a decision that didn’t make sense to many.

I sold Flamingos.

People questioned it. Some were genuinely worried. My mom told my aunt that things were going well, and I had gone and sold it anyway. A friend even called me after reading the news, upset that I had let go of something that was working.

But I wasn’t optimising for what was working. I was chasing something I couldn’t fully explain.

Flamingos media acquisition took me to Dubai in 2014.

For a brief period, I lived the life many would aspire to — a great city, a strong opportunity, a comfortable path ahead. I was even offered a full-time role with an attractive package.

And yet… I said NO.

I came back to India with one thought locked in my head:

“I will come back to Dubai one day — but with my own product company.”

What followed were years of uncertainty.

Starting again. Questioning myself. Trying to make sense of choices that didn’t always look logical from the outside.

Why start an agency if I wanted a product? Why sell when things were working? Why walk away from stability?

I didn’t have clean answers.

Just a quiet belief that I was moving in the right direction.

Then life added another dot.

In 2016, I got married.

After years of working closely with wedding content, I knew how important those memories were. I invested heavily in getting the right wedding photographer.

But when it came to receiving the wedding album photos…

It was a terrible experience.

That frustration stayed with me.

In 2018, Premagic was born, as a tool for wedding photographers.

Initially, it was just about solving that one problem — enabling wedding photographers to deliver galleries and event photos faster and more seamlessly.

But the journey didn’t stop there.

• 2020 (Covid) forced us to innovate → We built AI-powered photo distribution
• 2022 (GITEX) → We discovered how powerful post-event sharing was
• 2024 → We realised pre-event momentum matters even more
• 2026 → We brought it all together into one idea: Advocacy-driven, organic event marketing powered by attendees

And then, a few days ago, something clicked.

While rebuilding our website around this new positioning… I had a strange sense of familiarity.

This felt… known.

And suddenly, it hit me.

This is exactly what I was doing in 2012.

The Golden Moment wasn’t just a campaign. It was the first version of everything we’re building today.

Flamingos Media was the proof of concept. Premagic is the product.

Same belief. Different scale. Different maturity. Different version of me.

And here’s the part that gave me goosebumps.

I went back and watched Steve Jobs’ “connecting the dots” speech again.

The same video I had watched in 2012.

But this time… it was a completely different experience.

In 2012, it sounded like wisdom. In 2026, it felt like the truth.

Because now, I could see my own dots.

• Starting a services company when I wanted a product
• Running advocacy campaigns before I even knew the term deeply
• Selling at the peak
• Walking away from comfort
• A bad personal experience becoming a business idea
• Years of iteration leading back to the same core belief

None of it was random.

Every dot was quietly aligning toward the same destination.

Today, in 2026, I’m once again building advocacy campaigns.

But this time, it’s through a profitable product company with a subsidiary company in Dubai

Exactly like I had once imagined.

There are still dots I don’t understand.

But I’ve made peace with that.

Because this journey has taught me something simple:

You don’t need all the answers upfront. You just need to trust that the dots will connect — someday.

And none of this would exist without Anenth Vishnu K P and Mevin Chirayath .

They didn’t just join a company. They believed in a direction that wasn’t always clear and built it alongside me from day one.

I’m deeply grateful for that. 🙏

If you’ve read this far, you’ll understand why this website feels like more than just a redesign to me. It’s a reflection of a journey that started long before Premagic existed.

The dots were always there. They just needed time to connect.