How Premagic integrated with Luma for a cleaner workflow

Linda Weiss -

Who is Accel?

Accel is one of the world’s most active and respected venture capital firms, backing companies like Flipkart, Freshworks, Swiggy, and Slack. They regularly host community and founder-focused events that require seamless coordination and premium guest experience.

Who is Luma?

Luma is an all-in-one event management platform designed for creators, startups, and communities. It handles RSVPs, ticketing, approvals, discovery, and post-event communication through a user-friendly interface. Accel had been using Luma as their go-to tool for all event registrations.

They relied on Luma for everything from ticketing and discovery to approvals and communication.

So when they brought in Premagic to manage event photos, this got a tad tricky. As you know, Premagic’s photo distribution system runs on facial recognition—attendees upload a selfie ahead of the event so the AI can instantly find and send them their photos.

Now with Luma in the loop, this just served as another registration step. After already signing up via Luma, attendees had to scan a new QR, fill out another form, and upload their photo. Two similar workflows on two systems just created one unnecessarily complicated journey.

Accel didn’t want that. And honestly, neither did we.

They just wanted things to work together. No extra steps, no repeated registrations. Just a seamless experience for their team and their guests.

So we built the bridge.

The only feasible solution seemed to be to join hands with Luma and create an integrated workflow. We worked closely with the teams at Luma and Accel to build a custom integration - one that pulls attendee data from Luma and kicks off Premagic’s photo registration journey automatically.

You might also like: Revolutionizing Event Check-Ins and Registrations with Facial Recognition

Here’s how it works:

  1. Luma remains the source of truth: All attendee data is first collected via Luma’s registration form. This includes basic details like name and email, as well as any custom fields or information Accel requires for their events. Whatever attendee info is collected there—names, companies, custom questions—stays intact.
  2. Premagic imports that data: Once the registration period ends (or at scheduled intervals), the Premagic team imports the approved registrant data from Luma using API. This ensures that only validated and confirmed attendees move forward to the photo registration stage.
  3. Approved attendees in Luma are automatically registered as attendees in Premagic: Without any manual downloads, no CSV files floating around, all approved attendees are registered within Premagic, making the process not just seamless, but also more secure. No one touches the data physically, which means fewer chances of errors or breaches, and a much smoother handoff between platforms.
  4. Trigger personalized photo registration: Once the attendee list is ready, Premagic sends out a message (via email or WhatsApp) asking each attendee to upload a selfie to complete their registration. Since their details are already in from Luma, they only need to submit a photo—no extra forms.
  5. Reminders and scheduling: To maximize completion rates, Premagic automatically schedules reminder messages a day before the event. This ensures that most attendees have completed their photo registration ahead of time, making onsite operations smoother and faster.


YOU MIGHT ALSO LIKE: AI-Powered Company Tagging for Trade Shows

Built-in integration with Luma

With our built-in Luma integration, you don’t need technical help or custom workflows. It’s a plug-and-play experience designed for speed and ease.

With our built-in integration, all you have to do is:

  1. Log in to your Premagic dashboard
  2. Click on “New Event.”
  3. Select the “Import from Luma” option
  4. Choose the event you want to sync

And that’s it.

Premagic handles the rest—fetching registrant data and sending out personalized photo registration links to attendees.

What this means for you, as an event organizer

This integration between Premagic and Luma isn’t just a technical enhancement—it’s a real-world improvement to how you run events.

If you’re already using Luma (or any event registration platform), you know how important it is to keep attendee experiences smooth and your backend workflows efficient. With this kind of integration:

✅ Your attendee data stays secure

No one downloads or manually handles attendee lists. Everything is transferred directly between platforms—securely and behind the scenes.

✅ No duplicate data collection

Attendees won’t be asked to fill out forms twice, which leads to higher completion rates and a better user experience.

✅ Faster photo delivery

Since selfie registration happens before the event, photos can be delivered automatically and immediately after the event—no manual sorting, no delays.

✅ More shareable moments

With personalized photos delivered to attendees quickly, you’re more likely to see increased social sharing and user-generated content.

✅ Less manual work for your team

Importing registrations from Luma to Premagic takes just a few clicks. No spreadsheets, no juggling between platforms.

In short, you get a smarter workflow, better attendee satisfaction, and a lot more visibility for your brand—all without adding extra work to your plate.

Have a challenge you’d like us to solve? We’re listening.

Don't forget to check out: Using AI and Social Walls to Boost Event Marketing