IMEX Frankfurt 2026: Unlocking Attendee Advocacy and New Event Revenue

IMEX Frankfurt 2026 is just around the corner, and the Premagic team is excited to return. As the global event industry prepares to gather in Germany, we’re reflecting on our journey from Las Vegas to Frankfurt and sharing a preview of the AI event technology we’ll be showcasing at Hall 8, Stand A430.

From IMEX America to Frankfurt: The Evolution of Attendee Experience

Our history with the IMEX Group reached a turning point at IMEX America 2024. It was a milestone for us; in just three days, we completed over 40 high-impact meetings with global event organizers. That experience provided us with a profound understanding of where AI photo distribution fits within the global event tech ecosystem.

IMEX America reminded us why in-person connection is the heartbeat of this industry. Now, IMEX Frankfurt 2026 represents the natural next step. We aren't just returning to the show floor; we’re arriving with a refined vision for the future of Attendee-Generated Content (AGC) and event marketing ROI.

Read about our IMEX America experience here →

Solving the "Silent Attendee" Problem

Visit Us at Hall 8, Stand A430:

We will be exhibiting throughout the entire event: 19th, 20th, and 21st May 2026.

At Stand A430, we’re addressing one of the most significant missed opportunities in event marketing: the "Silent Attendee." Even when participants have a world-class experience, they rarely share it on social media in real-time. This lack of organic advocacy limits an event's reach and brand recall.

Premagic was built to turn every attendee into a brand advocate. We partner with industry leaders like Dubai World Trade Centre (DWTC), IDC, G2, and Khaleej Times to deliver personalized, branded content to attendees at the exact moment they want to share it. By leveraging AI for events, we automate the creation of high-quality social content, ensuring your event trends online without adding a single task to your internal marketing team’s plate.

Want to see it in action? 👉 Book a meeting with the Premagic team at IMEX Frankfurt

Catch us at the MESA Campfire

Date: Thursday, 21st May | Time: 11:00 AM – 11:20 AM | Speaker: Anup Mohan, Co-founder of Premagic

Don’t miss Anup’s session at the MESA Campfire: "Using AI photo distribution to explore an untapped revenue stream for organisers."

While many see photo distribution as a simple "perk" for attendee experience, it has quietly become one of the most powerful tools for event sponsorship ROI. By putting branded, personalized photos directly into attendees' hands in real-time, organizers create a high-value asset that sponsors are eager to get behind.

If you are looking for ways to make your events more commercially sustainable through innovative event tech, this session will provide the roadmap.

👉 See the full session details →

Networking at the MESA Re-FRESH Dinner

Wednesday, 20th May | 19:30 – 22:30 | Depot 1899

We are also proud to be a part of the MESA Re-FRESH Dinner. Now in its fifth year, this evening has become a staple of the IMEX Frankfurt experience. It offers a unique space for meaningful networking with event professionals and tech innovators away from the noise of the exhibition hall.

If you believe that the best industry relationships are built over great food and deep conversation, this is where you need to be.

👉 Reserve your spot at the dinner →

See you in Frankfurt

Whether you’re an event organizer, a marketing agency, or a venue partner, we invite you to discover how AI event technology can tangibly transform your attendee engagement and sponsorship value.

Let’s talk about how to put your attendees at the heart of your growth strategy.

Find us in Hall 8, Stand A430 | 19–21 May 2026.

Whether you’re an organizer, an agency, a venue partner, or someone simply curious about how AI is tangibly changing the event experience—come find us.

We’re ready to show you how Premagic puts your attendees at the heart of your marketing strategy.

👉 Book a meeting with us →