6 Best Ways to Generate High-Quality Leads at EPEX

Linda Weiss -

In its 9th year, the Experiential Planner Expo (EPEX) 2024 is set to be bigger and better than ever. With over 80 exhibitors showcasing cutting-edge event technologies and stunning venues, you'll be at the forefront of industry trends. The event brings together 250 international MICE planners and 100 local buyers, creating a diverse mix of global expertise and local insight.

But EPEX isn't just about exhibitions. You'll have the chance to explore some of the region's most impressive event spaces through guided tours. It's a unique opportunity to envision your future events in these breathtaking locations.

Events like EPEX are a treasure trove for leads—but only if you’ve got a solid game plan. Here’s how to make the most of your time and leave with a list of high-quality prospects.

1. Get Your Socials on Point

Before you even step foot on the event floor, make sure your social media is in top shape. This means updating your profiles, sharing relevant content, and engaging with attendees online. The more visible and approachable you are online, the more likely people will seek you out at the event.

2. Prep Your Team for Success

Preparation is everything. Ensure your team is aligned on goals, KPIs, budget, and most importantly, who’s doing what. Strong coordination will help you work the floor effectively, and remember—attribution is key for maximizing ROI. Make sure everyone knows the playbook before the event kicks off.

3. Master the Art of “Working the Floor”

Don’t let your entire team hide behind the booth. It can be rather intimidating for anyone who approaches your booth. It’s crucial to have team members actively mingling with attendees on the floor. It also makes sense to visit other exhibitors, as it opens up opportunities for potential partnerships.

Your goal should be to have meaningful conversations, not just hover by the booth chatting among yourselves. Pre-qualify prospects with a few targeted questions to ensure you’re talking to the right people.

Pro tip: It is key to find out why they are at the event and what it is they are seeking. Use these three key questions to qualify leads:

  • What’s your biggest pain point?
  • What are you currently using?
  • Are you planning to purchase in the coming year?

4. Use Swag Strategically

Swag isn’t just about giving away freebies—it’s a tool for lead generation. Choose conversation-worthy items that people will remember and talk about. Separate high-value swag for top prospects and consider incorporating games or activities that leave a lasting impression. This helps you stand out from the dozens of other conversations your prospects are having at different booths at the event.

5. Preplan Your Meetings

Don’t wait until the event to start making connections. Check the official event app to start networking prior to the event. Scour LinkedIn, check out “I-am-attending” posts, and mark down the key people you need to meet. You can even put out your own "I am attending" or "I am exhibiting" posters made specifically for EPEX to let others know of your participation at the event.

6. Prescheduled Demos

Set up prescheduled demos and advertise these slots online to generate interest. Live demos at your booth every hour can draw a crowd, creating a sense of anticipation and excitement.

Bonus Tip: Personalize Your Follow-Up
After the event, make your follow-ups count. Reference your conversations, address specific pain points, and remind them why they stopped by your booth in the first place. Personalization is key to standing out from the flood of other follow-ups they’ll be receiving.

Whether you're a seasoned professional or new to the MICE world, EPEX 2024 offers valuable insights and connections. It's a platform to learn, grow, and shape the future of your career in events.

With these strategies, you’ll be well on your way to turning EPEX into a lead-generating machine. Just remember, the more prepared and intentional you are, the better your results will be. Good luck out there!

Mark your calendars for September 18-19, 2024. Catch up with us at Stall number 61 at the Grand Hyatt Dubai Exhibition Center for two days which could redefine your approach to organic event marketing. We'll also be making sure that your photos taken at the event are delivered straight to you. Register here to make sure you don't miss out on it.

Don't miss out on the Experiential Planner Expo (EPEX) 2024 - where connections are made, ideas are born, and the future of events unfolds.