Premagic’s Lookback on Middle East Event Show 2025
From launching our AGC Report to hosting a buzzing booth and after-hours mixer, Middle East Event Show was a milestone moment for team Premagic and the future of experiential tech.
This year, Premagic was the official Event Engagement Partner at Middle East Event Show 2025—bringing our personalized photo experience to the show floor and powering attendee memories like never before.
Premagic’s time at the Middle East Event Show (MEES) 2025 was nothing short of transformative.
Held on June 17–18, 2025 at the Dubai World Trade Center, the event brought together thousands of MICE professionals, exhibitors, and technology innovators, solidifying MEES’s reputation as the region’s most influential event industry gathering.
The prestigious MEES Awards took place on June 19th, 2025 at Al Madinat Jumeirah, celebrating the best in venues, agencies, and innovations across the industry.
A Banner Booth & Branded Partnerships
We showcased our AI-driven photo experiences, Avatar Studio, and our upgraded Sponsor Module—featuring dynamic branding elements like interstitial sponsor videos, personalized poster tracking, and event gallery branding. The energy at Stall D1 was nonstop. Our live demos of real-time UGC delivery and smart sponsor ROI reporting kept the crowd buzzing.
We also launched our latest AGC (Attendee-Generated Content) Report, which drew a lot of attention from marketers, organizers, and brand leads. Visitors could pick up printed avatars in custom Premagic frames, grab exclusive merch (stickers and a venue map), and explore how Premagic helps turn attendees into content creators. Check it out here!
“MEES 2025 was packed with energy—people were eager to reconnect and find real innovation,” said Ramona Savio, SDR Manager at Premagic.
What We Learned at MEES Dubai
MEES brought over 5,000+ industry leaders under one roof—from CXOs and tech founders to event marketers and agency heads, all shaping the future of events across Dubai, Saudi Arabia, and the wider Middle East.
There were 60+ free sessions by 70+ global speakers tackling the most pressing trends in AI, VR, sustainability, audience engagement, and more. Meanwhile, 100+ innovative exhibitors showcased technologies transforming event planning and execution.
It was also a chance to tap into the Middle East’s booming $50B+ events market, explore game-changing strategies, and meet the partners behind some of the world’s most memorable experiences.
“Running live demos with real-time sponsor branding helped us show what real ROI can look like—right on the show floor.” said Anup Mohan, CEO of Premagic.
MEES 2025 gave us a chance to immerse ourselves in the latest thinking shaping the global events space:
Gamification, AR, VR & Interactive Tech: Sujoy Cherian (Group CEO, Option1live) shared how tools like live polling and audience response systems are redefining how we engage.
Gen Z & Millennial-Driven Engagement: Naomi DSouza and Eman Nasir (xNDigitize) highlighted how younger attendees expect more personal, interactive formats and networking opportunities.
Experiential Marketing is the Future: Antony Parham (Executive Creative Director, LINKVIVA) emphasized how brand storytelling and immersive design now drive event success.
We met hundreds of industry peers, caught up with familiar faces, and had a ton of insightful conversations.
“Attendees loved exploring their personal galleries, downloading AI avatars, and seeing branded content come to life,” added Abhishek Mangalani, Sales Manager at Premagic.
Connecting Beyond the Show Floor
MEES 2025 wasn’t just about business—it was about community.
We hosted an after-event mixer in collaboration with Ticket Root at a nearby pub. Great conversations, new connections, and shared laughs over drinks made for one of our favorite memories from the show.
“The reactions were the best feedback we could’ve hoped for.” said Pradeeksh Vishnu, Sales Manager at Premagic.
We also reconnected with Paul Finch, CEO of Venue Wise, the official sponsor of our AI-powered gallery at MEES. Our chat covered how Premagic is elevating sponsor ROI with new, more meaningful digital integrations—replacing static logos with smarter, shareable moments.
What We Took Away
- AI is the Future of Attendee Engagement – Instant content delivery, avatars, and smart galleries were a hit.
- Organic Marketing Matters – Tools like posters and real-time UGC tracking got a ton of attention from marketers.
- Sponsors Want Measurable ROI – Every conversation led to one question: how do we track visibility and clicks? With Premagic, we had the answer.
What’s Next
Our MEES 2025 experience reaffirmed why we do what we do. We’re here to make events more engaging for attendees, more valuable for sponsors, and more shareable for everyone. Thank you to the MEES team, our partners, and the countless attendees who stopped by Stall D1 to say hello, snap a selfie, or explore their AI avatars.
Looking Ahead
We’re also excited to announce that Premagic will be exhibiting at the upcoming Saudi Event Show 2025. If you missed us in Dubai, this is your chance to experience our latest innovations in event engagement firsthand. Stay tuned for details!
Missed us at MEES? Let’s connect! Discover how Premagic can elevate your next event, with AI-powered photo experiences, smart sponsor tools, and shareable content that actually gets shared.
Book a demo today and let’s turn your attendees into your biggest advocates.
