Premagic wins Best Use of Technology for Audience Participation at the Event Technology Awards 2026

Premagic has won Best Use of Technology for Audience Participation at the Event Technology Awards 2026 in London, marking another milestone in its journey to reshape how event organisers engage and market their events.

This is the second consecutive year Premagic has taken home recognition at the awards. In 2025, the company won Best Use of Technology for Marketing an Event. This year's win builds on that recognition, highlighting another important part of what Premagic is working towards: making attendees active participants in the event experience and the marketing that surrounds it.

From event marketing to audience participation

Events have always been about bringing people together. But the opportunity doesn't end when attendees walk through the doors. Their experiences, interactions, and content can play a much bigger role in how an event reaches people and builds visibility.

That's the idea behind Premagic.

What started as an AI-powered event photo distribution platform has grown into a comprehensive event marketing platform. Organisers can use Premagic to deliver personalised photos, create AI avatars, generate social-ready posters, and give attendees more reasons to share their event experiences.

The goal is to make participation easier and more rewarding, while helping organisers turn those interactions into measurable marketing outcomes.

Winning the audience participation category is particularly meaningful because it recognises this shift. It's not just about giving attendees another event technology feature to use. It's about creating experiences they actually want to take part in, and making those experiences work harder for the event.

What audience participation looks like in practice: AI Everything MEA

We won the award for audience participation for our work with DWTC for AI Everything MEA Egypt, a first-edition AI summit in Cairo.

With just two weeks to go before the event, the organising team wanted to build awareness, reach more of the AI community, and drive registrations. Premagic worked with the team to launch the #AIEAvatarChallenge, a campaign that gave attendees personalised AI avatars they could share on LinkedIn.

Each avatar came with a unique referral registration link. This meant attendees could share something personal and relevant to the event, while organisers could track the registrations generated through those shares. The campaign also included a competition, with an All-Access Pass for the attendee who drove the most registrations.

The response was strong. In just one week, the campaign generated:

• 5,013 AI avatars created by 3,569 attendees.
• 1,800+ LinkedIn posts shared by attendees.
• 2,000+ registrations driven through attendee referrals.

The campaign also gave sponsors visibility through branded avatar frames, with their logos appearing in the content attendees shared across LinkedIn.

Instead of relying only on the event's own marketing channels, the organisers gave attendees a reason to spread the word within their own networks. It showed how a personalised experience could become a measurable registration channel.

Read the AI Everything MEA case study.

Building on last year's recognition

At the 2025 Event Technology Awards, Premagic won Best Use of Technology for Marketing an Event. That award recognised the role technology can play in extending an event's reach beyond its venue and helping organisers get more value from attendee participation.

Read about Premagic's 2025 award win.

Winning again in 2026, this time for audience participation, is a step forward. The two awards reflect how Premagic's focus has grown from distributing event photos to building experiences that connect attendee engagement with event marketing.

Premagic was also shortlisted in five other categories this year, including Best Exhibition Technology, Best Personalisation Technology for Events, Best Use of AI Technology, Best Use of Technology for Engagement & Interaction (B2B), and Best Use of Technology for Marketing an Event.

Strengthening our presence in the UK and US markets

The recognition also comes at an important time for Premagic as the company continues expanding its presence in the UK and US.

Over the past year, Premagic has been building relationships with international event organisers, working with established event brands, and strengthening its presence in the global event technology community.

These awards are an encouraging sign that the problems we're solving and the technology we're building are resonating with the wider industry.

We're not looking at international expansion as simply entering new markets. It's about building lasting relationships, understanding what organisers need in different regions, and becoming a trusted technology partner for events around the world.

We're finding our footing, building momentum, and there's plenty more ahead.

What's next for Premagic?

The event industry is changing, and so is the role technology plays in it. Organisers need more than tools that make event operations easier. They need ways to improve attendee experiences, extend event visibility, support sponsors, and demonstrate measurable results.

That's where we're focused.

We're continuing to develop Premagic beyond photo distribution, with new ways to create and share content, improve attendee experiences, and connect participation to marketing outcomes.

A second consecutive year of recognition is a proud moment for our team. We're grateful to the Event Technology Awards, our customers, partners, and everyone who has been part of the journey so far.

One award in 2025. Another in 2026. And a bigger vision for what's next.