Thank you for using Premagic or visiting our website. We are committed to protecting the privacy of your data and this policy explains what we collect and how we use your personal information. This policy may be amended as we release new features, or when legal requirements arise. We encourage you to review this policy from time to time to stay informed of any changes that might affect you.

1. Definitions

When we say “Premagic”, “we”, or “us”, we are referring to Wellbeing Studios Pvt Ltd ( the parent company of the product called Premagic ). Premagic provides users with tools to help them create and manage client galleries and more through the use of its website & desktop application, client applications, website hosting services, and other tools and services (the "Services”). When we say “Users”, we are referring to customers who are visiting our site or are using our Services. When we say “Clients”, we are referring to customers who are visiting or using our Users’ sites or applications.

2. What information do we collect?

Account Information: To create an account, we collect your email address, phone number, business name and business website. To use the Services, we collect the information you voluntarily provided through your Account, including information about your Clients that you share with us (email addresses, names). For Clients who use the store functionalities in your gallery, we collect the information Clients provide during checkout.

Log data: When you access or use our website or services, our servers will automatically record log data which may include IP addresses, device and browser configurations, date and time of access, browsing times, and loading errors if applicable.

Usage data: We may collect data on how you use the Services, such as gallery creation date and time, timestamps of communications you sent out via the account.

Information from third party services: We may collect information through other services you integrate with (such as Lightroom), information collected will be all in accordance with the authorization procedures of the services.

Additional information: We may collect additional information when you contact us for support, communicate with us via social media channels or contact us through third-party services.

Personal Information: In the course of utilizing our services, there may be a necessity to gather personal identifiable information (PII) essential for the service's functionality.

For instance, in the case of AI photo delivery services, your event participants will need to provide their email address, phone number, and a selfie. This selfie serves the purpose of enabling the AI to identify and compile all relevant photos of you. Subsequently, a personalized link will be generated and forwarded to the email address and phone number you have provided.

It's important to emphasize that the selfie taken during registration is not stored anywhere. We do not use your PII for any other purpose unless it's a sponsored event, in which case we may use it for marketing purposes only after obtaining your consent.

3. How do we collect your information?

Information you provided directly: When you sign up for an account or use the Services, you provide account and transaction-related information through your account. These may include your profile information, the Client’s name, email and photos and your communication preferences. For Clients, these may include billing/shipping information provided when purchasing from a gallery. For your guests at the event, these may include email address, phone number and a selfie, which is used to deliver their photos.

Information from your use of the site and Services: When you visit the website or use the Services, we collect information of your activity and usage from your interaction with the site. These may include your IP address, browser and device information, timestamps of your interactions on the site. This information is mainly collected automatically using cookies or other similar technology. You can read more about our Cookie Policy here.

Information from other sources: We may collect information from other services such as third party service providers, payment processors, or advertising services. These may include device and location information, limited information on your card used for payment, prior visits to our website, or whether you opened an email campaign.

4. How do we use the information we collect?

We use the information collected primarily to provide you with the Services you signed up for and to support our legitimate interests in operating our Services and business.

To provide you with the services you signed up for: We will use the information you provided to enable you to create galleries, websites, to communicate with your Clients, to deliver photos to event attendees, to facilitate payment and order processing and any other services requested by you. This also includes sharing this information with third-party service providers in order to provide the services (such as emailing a Client, AI services). When we need to share information, we take the steps to ensure that only the necessary information is shared, and the information is protected and being used in accordance with this policy.

To maintain and improve our services: We use the information collected to analyze our site performance and measure the usage of features.

To verify your identity: When we need to authenticate your account to provide you support, or if concerns arise in regards to identity theft. We use the information to verify your identity.

To personalize your experience and advertise our services: To tailor your experience and promote our services, we might utilize the data for our advertising, sales, and marketing endeavours, including referral programs. However, rest assured that we won't employ attendees' information or app data for targeted advertisements. If you wish to opt out of specific ad targeting and retargeting services, you can do so directly with third-party advertising networks.

To communicate with you about our services: We will send you emails about transactions on your account, technical notices, and feature announcements. You may change your notification settings in your account, or contact us at any time.

To provide you with support: When you contact us for help, we will use the information to assist you in your use of the Services.

To meet legal requirements: We may need to use the information to comply with legal requests such as court orders, requests by public authorities, and any other appropriate legal mechanisms.

4.1 How do we use the face data we collect?

What facial data does your app collect?
We solely gather a person's selfie, which undergoes conversion into a vector embedding representing the face. This representation is stored as a mathematical model, while the original image is promptly discarded. The facial data remains stored for a duration of one year, after which it is permanently deleted from our records.

How do you use the collected face data?
The collected selfie serves the purpose of facilitating the search and identification of your photos from the event. The face data is retained to enable us to notify you when your photos are uploaded by the event organizer onto the platform.

Will the data be shared with any third parties?
We do not share this data with any third parties. The collected data is encrypted and securely stored on AWS infrastructure.

How long will face data be retained?
Unless specified otherwise by the organizer, attendees have access to the photos for a duration of one year. The face data is stored for the same period to ensure attendees can access their photos at any time during the year.

5. How do we share the information we collect?

Third-party Service Providers: We share your information with our third-party Service Providers who provide and support our Services. We will only share information that is necessary for the third-party to complete the service and require them to use the information in a manner that is consistent with this policy. Examples of Service Providers include hosting and content delivery services, AI processing services, customer support management services, payment processors and our communication gateway partners like AWS, Chatveda, etc.

User’s instruction: We will share and disclose the personal information only on your instruction, provided they are part of the functionality of the Services and they are in compliance with applicable law.

Change in business: In the case of a merger, acquisition, financing, reorganization or sale, information collected may be shared on the basis that it is subject to standard confidentiality arrangements.

To comply with the law: Information may be disclosed if it is deemed necessary to comply with the law and court order, to protect the rights of individuals and to fulfil law enforcement requirements.

Marketing: We may share information with third-party advertising networks (such as Facebook and Instagram) in order to deliver relevant advertisements to you and to manage our communications with you. We do not use your content for this purpose.

6. How do we protect the information we collect?

Premagic follows industry standards on the management of personal information. We employ technical and administrative safeguards intended to protect against accidental or unlawful destruction, loss, alteration and disclosure of personal information. We maintain security measures such as the use of redundancies and employ firewalls to protect against unlawful access and network vulnerabilities. No method of storage and transfer of information over the Internet is absolute secure, while we have safeguards in place, we cannot guarantee the absolute security of your personal information.

7. Data Retention

We will retain your information for as long as your account is active or as long as needed to provide you with the Services. We may also retain and use your information in order to comply with our legal obligations, resolve disputes, to enforce our agreements and to protect our and others’ interests. We may continue to store your information for a reasonable amount of time after you cancel your paid subscription or become inactive, in the case that you wish to reactivate your account. You may delete your Account in your account dashboard or by contact us at hello@premagic.com, in which case your information will be deleted. Anonymized information that is not identifiable to a person might be retained to help us improve our Services.

8. International information transfer

As part of providing the Services to you, your personal information might be transferred, stored or processed in a country other than where you are located. Premagic will ensure the transfers will be completed in compliance with mechanisms that are recognized under the relevant Data Protection Legislation as providing an adequate level of protection for data transfers.

9. Your Rights

You have the rights over your personal information. Subject to any exemptions provided by law, we take reasonable steps to allow you to access, correct, amend, delete, port, or limit the use of your personal information. You can usually manage your information simply by logging into your account and editing your information directly in the dashboard. If you cannot perform these actions yourself, you can contact us at hello@premagic.com for assistance. Please note that we may ask you for proof of account ownership and/or identity before fulfilling your request.

In most cases, if you do not provide the requested information, we will not be able to provide the service to you.

If you are a User and wish to exercise these rights, please reach out to us at hello@premagic.com. If you are a Client of a User and wish to exercise these rights, please contact the User you interacted with directly -- we serve as a processor on their behalf, and can only forward your request to them to allow them to respond.

10. Contact information

If you have any questions about this Privacy Policy or Premagic’s practices, or if you are looking to exercise any of your rights. You may contact us at hello@premagic.com