Real-Time AI for Events: Highlights from ETL 2025 Panel Discussion

Event Tech Live 2025 was a big one for us — the kind of week where everything seems to happen at once (in the best possible way).

We kicked things off by winning our first-ever Event Tech Award for Best Use of Technology for Marketing an Event” — a huge milestone for the team and one that still feels surreal.

The other highlight of the event was the MESA (Meetings & Events Support Association) Session: “Real-Time AI: Instant Impact for Events,” featuring our very own Anup Mohan, alongside Ananth Mullapudi (Snapsight AI) and Nathan Meyer (Guidebook Inc). The session explored how real-time AI can elevate attendee engagement, streamline workflows, and create measurable impact across an entire event.

Here are some key points that were addressed:

• Personalisation drives advocacy.
• Real-time summaries improve attendee experience.
• AI unlocks new revenue streams.
• Privacy and compliance cannot be optional.
• Good AI should scale effortlessly.

Want to hear the full conversation firsthand? Here's the complete panel discussion from ETL 2025:

The conversation kicked off with something we're all deeply passionate about here at Premagic: personalisation at scale.

He spoke about how attendees don’t just want to consume an event anymore. They want to participate, express, and share. And AI can unlock that, instantly.

Anup explained how Premagic uses real-time AI to automatically deliver personalised event photos that are curated just for each attendee, the moment they’re clicked. Not only do attendees love it, but it turns them into natural event advocates.

As Anup put it, “When people receive something personal, they share it. And when they share it, the event grows organically.”

This doesn’t just create engagement… it creates measurable visibility for sponsors and organisers too.

Want to explore how you can turn your attendees into your event's biggest marketers?

Snapsight AI: Helping attendees absorb more with less effort

Ananth from Snapsight AI added another layer to the conversation: real-time content summarisation.

Large events can be overwhelming. Snapsight solves that by giving attendees instant summaries and key takeaways, accessible via QR codes. No frantic note-taking. No missing crucial insights. And with multilingual translations, it also supports inclusivity for global audiences.

AI that actually fits into existing workflows

A recurring theme: AI should reduce work, not add to it.

Anup talked about how Premagic integrates seamlessly with registration platforms through APIs, making setup fast and organiser-friendly.

Snapsight is plug-and-play, requiring minimal hardware — a relief for any event team that already has a thousand moving parts.

AI as revenue and not just engagement

One of the most interesting parts of the conversation was the focus on monetisation.

Anup shared how Premagic's AI-powered photo distribution became a sponsorship deliverable at the Middle East Event Show and generated significant revenue.

Ananth highlighted how Snapsight’s content summaries can be repackaged as executive summaries, whitepapers, and premium post-event assets.

Looking for ways to providing value for sponsors? Get in touch!

Addressing the big questions: privacy + scale

Of course, AI conversations always come with valid concerns.

Anup reassured the audience that Premagic is fully compliant with GDPR and global data protection standards, ensuring attendees receive only their own photos, with strict opt-ins and secure handling.

Snapsight is SOC 2 certified, adding further trust for enterprise planners.

Both tools are built to handle large-scale events with real-time accuracy.

Why this session stood out

What made this panel resonate was its practicality. No hype, no abstract predictions - just real examples of AI solving today’s event challenges.

And watching Anup break down how attendee-generated content can power an entire event’s marketing engine… it was one of those proud team moments for us.

If this session proved anything, it’s this:

Real-time AI isn’t replacing event teams, it’s simply empowering them.

If you’d like to chat about how AI tools like Premagic can plug into your event ecosystem, we’re always here to talk.