Refer & Earn Program

Trade shows live or die on attendance. You need registrations. Attendees and exhibitors have networks. But asking people to invite others without incentive rarely moves the needle.

The Refer & Earn Program

Turn attendees into your acquisition channel by giving them personalized posts with unique referral links embedded. Track every click, every registration. Reward the top performers with exclusive perks—ticket upgrades, VIP access, discounts. Keep it competitive. People are far more likely to share when there's something in it for them.

How does this help your event?

Referral programs work because they align incentives. Attendees share posts to win rewards. When you embed tracking links in their posts, you see exactly who converts registrations—not just who clicks. That data lets you identify top advocates and reward them accordingly.

The campaign is especially effective for:

• Trade shows needing to hit attendance targets
• Events where exhibitor attendance matters as much as visitor attendance
• Shows with competitive communities (tech, finance, startups where people want to win)
• Events running close to show day looking for a registration boost
• B2B events where personal recommendations carry more weight than ads

How to build this on Premagic

Step 1: Set Up Your Campaign

Go to Premagic, select your event, and create a new campaign. Choose "Attendee" or "Exhibitor" as your audience type. Premagic will generate personalized posters for each person—each with their own unique referral link built in.

Step 2: Design the Poster

Create a poster that highlights the incentive. Include:

• Event name and dates
• The reward clearly stated (e.g., "Share & win a free VIP booth pass")
• Attendee name and company
• Call-to-action ("Share this post")

The clearer the incentive, the higher the share rate.

Step 3: Write Compelling Social Copy

Use Premagic's AI caption feature to generate a personalized message for each person. Or write one custom message that works for everyone. Example: "I'm attending [Event Name]. Get a free booth pass if you register with my link."

Include the referral link in the post. This link is how you track their impact.

Step 4: Launch Your Campaign

Deploy via email to your registered attendees and exhibitors. Include the poster, the caption, and instructions to share on LinkedIn or other channels.

Step 5: Monitor the Dashboard

Track real-time metrics in your Premagic dashboard:

• How many people shared their poster
• How many clicks each post got
• How many registrations came through each referral link
• Which advocates are driving the most conversions

Step 6: Reward Top Performers

Identify the advocates who drove the most registrations. Deliver promised rewards (upgrades, VIP passes, discounts) and publicly recognize them. Reinforce the behavior so they promote your next event too.

Key Features You're Using

Unique Referral Links: Each attendee gets a personalized referral link embedded in their poster. Premagic tracks every click and registration back to them.

Referral Attribution: The dashboard shows you exactly which attendee's shared post drove which registration. No guessing.

Personalization: Each poster is customized with attendee name, company, and role—making it far more likely they'll share it than a generic post.

Multiple Touchpoints: Deploy via email, event app, confirmation emails, or attendee portals. The more ways people see their poster, the more likely they'll share.

Pro Tips

Set Clear Incentives: The better the prize, the more competitive the sharing. Create 3-5 tiers so multiple people can win.

Timing: Launch 6-8 weeks before the event when people still have time to invite their networks. Send reminder campaigns every 2 weeks.

Exhibitor Angle: Run a separate campaign just for exhibitors. They have teams and networks—often bigger than attendees.

Make It Public: Display a leaderboard in your event app or website showing who's winning. Competitive dynamics drive more sharing.

Different Audiences: Run campaigns for attendees, speakers, sponsors, and exhibitors separately. Each group has different networks and different motivations.