Rethinking I-am-attending Posters for SaaSBoomi Annual 2025

Event marketing posters have traditionally followed a predictable formula—attendees, speakers, and sponsors sharing "I am attending" visuals to generate buzz. But for SaaSBoomi Annual 2025, the team wanted to do something different. Instead of a single template-driven design, they opted for multiple themed posters that would resonate more personally with their audience.

The Challenge: Making marketing posters more engaging

While traditional I-am-attending posters work well for building pre-event excitement, they can sometimes feel repetitive and transactional. SaaSBoomi wanted an approach that not only encouraged attendees to share but also created a stronger emotional connection with the event’s themes.

You might also like: 10 Reasons Why Your "I'm Attending" Posters are Falling Flat

The Solution: Personalized, thematic marketing posters

Rather than the usual “I am attending” format, SaaSBoomi introduced advocacy posters based on key themes that defined their event narrative:

• Transform
• Shift
• Adapt
• Evolve
• Thrive
• Disrupt
• Scale
• Win

Each attendee could choose a poster that aligned with their professional journey, aspirations, or company mission, making the advocacy process more personal and engaging.

Create your SaaSBoomi Annual poster!

Why this works: The psychology behind it

1. Personal relevance drives engagement: Attendees are more likely to share content that reflects their identity, values, or ambitions. By allowing them to pick a poster that aligns with their journey, SaaSBoomi made advocacy feel organic rather than forced.
   
2. Visual variety prevents fatigue: A common challenge with event advocacy is that identical posters flood feeds, making them easy to overlook. By offering multiple themes, SaaSBoomi ensured diversity in social media appearances, keeping engagement levels high.
   
3. Subtle branding, stronger impact: Instead of a single rigid template with a logo and event details, these posters subtly integrated the SaaSBoomi brand while giving more creative freedom to attendees. This resulted in shares that felt more authentic rather than promotional.

Must Read: Do "I Am Attending" Posters Really Boost Sign-Ups?

How this makes it more shareable

• Authenticity: Attendees feel a stronger connection to the event and are naturally inclined to share.
• Conversation Starter: Different themes spark discussions, leading to more engagement and reach.
• More Virality Potential: When advocacy posters don’t all look the same, they stand out more on social feeds, catching attention.

Applying this approach to other events

SaaSBoomi’s innovation isn’t just a one-time experiment—it’s a model that other events can adopt and adapt:

• Tech Conferences: Use industry buzzwords like “Innovate,” “Build,” “Scale.”
• Marketing Summits: Play with phrases like “Storyteller,” “Creator,” “Growth Hacker.”
• Startup Events: Highlight roles like “Founder,” “Investor,” “Dreamer.”
• Academic Events: Feature motivational words like “Discover,” “Challenge,” “Achieve.”

Check it out: How to create and share "I-Am-Attending" Posters with Premagic

By moving beyond the standard “I am attending” format, events can create a deeper connection with their audience, turning passive shares into meaningful advocacy.

SaaSBoomi Annual 2025 is proving that with a little creativity, advocacy posters can evolve beyond simple announcements into dynamic, shareable assets that attendees are excited to engage with. As event tech continues to advance, the best marketing will always be the kind that makes people feel like they are part of something bigger.

Want to transform your event advocacy? Let’s create something share-worthy together! Talk to us today!

Don't forget to check out: SaasBoomi 2023 - Delivering 5400 + Photos to Over 1200 Attendees in 2 Days using AI