Speaker Session Posters| Post-Event Campaign

Your event ends. The sessions are done. But the content your speakers created: the insights, the arguments, the ideas worth spreading, has barely begun its journey. Most of it disappears into a recording folder that nobody finds.

Premagic's Speaker Session Posters change that. A personalised, branded poster for every speaker, featuring their name, designation, and session topic, with a direct call-to-action linking to their session recording. Delivered after the event. Designed to be shared. Built to drive views of your on-demand content long after the venue has closed.

Speaker Session Posters at Event Tech Live

Event Tech Live, one of the events industry's most prominent gatherings for technology professionals, used Premagic's Speaker Session Posters to extend the life of its content after the show. Every speaker received a personalised, branded poster linked directly to their own session recording, ready to share with their professional network.

The result was a wave of post-event content from credible industry voices, each driving their own audiences back to the event's on-demand sessions — keeping Event Tech Live visible and relevant in the weeks after the show had ended, through the people who had been on its stages.

What you need to get started

• A list of speakers to whom the posters should be sent
• Session recording links for each speaker in CSV format

How to build this on Premagic

Step 1: Gather Your Speaker List and Session Links

After the event, compile two things: a CSV of all speakers including their name, designation, and session topic, and a second CSV containing the link to each speaker's session recording. These two files are all Premagic needs to personalise and automate the entire campaign.

Step 2: Design Your Poster Template

Create a branded poster template that matches your event's visual identity. Add placeholders for the speaker's name, designation, and session title. Include a prominent call-to-action button or QR code that links directly to the session recording. The more the poster feels like it belongs to the speaker personally, the more likely they are to share it.

Step 3: Upload Both CSVs to the Event Dashboard

Upload the speaker list and session links to the Premagic dashboard. The platform automatically maps each speaker's details to their personalised poster and pairs it with the correct session recording link. No manual matching, no building individual assets one by one.

Step 4: Review and Approve

Before distribution, review the generated posters across the dashboard to ensure every speaker's details are accurate and every session link is correctly mapped. This takes minutes, not hours.

Step 5: Distribute to Each Speaker

Send each speaker their personalised poster directly. Each one receives only their own asset, ready to post to LinkedIn or any other platform with a single click. No shared folders. No hunting through a gallery. Just their poster, their session, their link.

Step 6: Speakers Share, Views Grow

Each speaker posts their personalised poster to their network. Their audience clicks through to the session recording. Your on-demand content reaches audiences that would never have found it through your own event channels, driven entirely by the people who created it.

Step 7: Track Performance

Monitor poster shares, session link clicks, and overall post-event content engagement through the Premagic dashboard. See which speakers drove the most views and use that data to shape your speaker selection and content strategy for future editions.

Why this works

Most post-event content strategies rely on the event's own social channels to push recordings. Those channels reach people who already follow the event. Speaker Session Posters reach everyone who follows the speaker, which is an entirely different and often much larger audience.

The personalisation is what makes speakers actually share it. A generic "watch our sessions" post from an event account gets ignored. A branded, personalised poster that a speaker can post as their own content, linking directly to their own session, is something they are proud to put on their profile. It reflects well on them. It signals thought leadership. It gives their network a reason to engage.

The result is a post-event content engine that runs on the credibility of your speakers rather than the reach of your brand, and keeps your event visible in professional networks for weeks after the doors have closed.

How does this help your event?

Speakers have audiences that trust them. When a speaker shares a post about their own session, it reaches professionals who are already primed to care about that topic. That is earned reach your event could never replicate through its own channels.

Every poster shared by a speaker becomes a promotion for your on-demand content, extending the life of your event beyond its dates and pulling new viewers into your session recordings organically.

The solution is especially effective for:

• Conferences and summits with a high volume of speakers and session recordings
• Events with on-demand or hybrid content strategies looking to drive post-event views
• Organisers who want to keep the event visible in professional networks after show day
• Speakers with large LinkedIn followings in niche professional communities where peer recommendations carry significant weight