The Power of Personalization: Using AI and Social Walls to Boost Event Marketing

80% of attendees say the experience at an event is just as important as the content itself. In 2025, event marketing isn’t just about booking speakers and filling seats—it’s about crafting an experience that sticks. Attendees don’t just want to show up; they want to be immersed, engaged, and become a part of something unforgettable.

The key ingredient to make this possible is Personalization. And that’s precisely where Premagic and Social Walls step in. This power duo transforms event marketing, making it interactive, memorable, and seamless.

The Role of Personalization in Events

As the name suggests, personalization is all about making something uniquely relevant to an individual. But beyond just customization, it’s a language of care, attention, and intent. It tells your attendees, “We see you. We thought about you.”

Personalization signals thoughtfulness and exclusivity, forging a deeper emotional connection. It’s not just about adding a creator avatar; it is crafting experiences that resonate. Personalization transforms events from generic gatherings into unforgettable moments, leaving attendees feeling valued and strengthening their bond with the brand and event.

Because in a world of mass communication, making someone feel seen is the ultimate game-changer.

Premagic: Turning Moments into Magic

Premagic brings next-level personalization and instant content delivery to events. Here’s how it revolutionizes the attendee experience:

✅ Same-Day Photo Delivery

Say goodbye to the endless wait for event photos! With Premagic, attendees receive their pictures easily on platforms like WhatsApp and email so that they are easily downloadable on the same day. This lets them relive the moment instantly and share it while the excitement is fresh. This is perfect for multi-day events looking to maintain the buzz.

✅ Personalized Avatars

Imagine receiving an event invite featuring you as a superhero or a fantasy character. Sounds epic, right? Premagic lets event hosts send customized avatar invites, making attendees feel like VIPs even before they arrive. It’s not just an invite—it’s an experience.

✅ Event Marketing Posters

Get automatic, personalized posters for attendees, speakers, and exhibitors. Use avatars, customize templates, and share instantly via email, WhatsApp, or registration pages. Posters auto-personalize via LinkedIn, enabling easy sharing and impact tracking with simple reports.

✅ Face Check-in for Hassle-Free Entry

Long queues? Not anymore. Face check-in speeds up entry, eliminating the need for paper passes or QR codes. Just show up, scan, and step in—seamless, quick, and efficient.

✅ Network Efficiently with ‘Ripple’

No more scrambling for business cards or trying to remember names. With Ripple, just tap on a face in the event gallery to instantly connect with them. Networking has never been this easy.

✅ Find Your Photos Instantly

Lost in a sea of photos? No worries! Our smart facial recognition scans your face and instantly fetches every photo you’re in. No more endless searching—just pure, hassle-free memories.

Hold up! Premagic handles personalization and instant access, but what about engagement and visibility during the event? That’s where Social Walls shines.

Social Walls aren’t just about displaying live event content and creating conversations and keeping engagement levels high.

✅ Real-Time Reactions

Attendees can react to live photos and videos with hearts on the event’s big screen. This instant feedback helps organizers see what’s resonating with the audience.

✅ SnapUp - Moments That Matter

An attendee asks a brilliant question, a speaker makes a game-changing statement, or a hidden gem of the venue is discovered. With Snap Up, attendees can scan, capture, and share these moments effortlessly, fostering collective enthusiasm.

✅ Prolific Image Control

Smart moderation will keep your event’s image spotless. Remove duplicates, filter out irrelevant or negative posts, and curate a brand-aligned content stream effortlessly.

✅ Effortless Customization

There is no need to stress over designing the perfect event display. Choose from built-in themes, layouts, fonts, and colors to craft a visually stunning Social Wall that complements your event’s vibe.

✅ Spotlight

The name says it all—whatever goes under it, shines. This feature helps your event stand out by showcasing key moments, highlighting celebrity appearances, and giving sponsors maximum visibility. Let your best moments take center stage.

Why Personalization & Engagement Drive Event ROI

Events aren’t just about attendance; they’re about impact. The more tailored and interactive the experience, the more likely attendees convert, remember your brand, and contribute to your event. Here are all the more reasons :

Higher Lead Conversion

Generic events attract attendees, while personalized events create customers. Research shows that events with tailored experiences see a 2.3x higher lead-to-customer conversion rate. When attendees feel like the content, networking, and interactions are designed for them, they engage, trust, and buy more.

Longer Brand Recall

Ever been to an event that felt like a blur of booths, speeches, and business cards? Now, compare that to an event where the content, interactions, and even recommendations were tailored to your interests. No contest, right? Studies reveal that attendees remember personalized event experiences 80% more than generic ones. Personalization makes your event unforgettable; literally.

Increased Revenue

Engagement isn’t just a feel-good metric; it drives real business outcomes. Companies leveraging AI-driven event personalization report a 20-40% increase in event-driven revenue. From AI-powered matchmaking to customized agendas, intelligent personalization turns casual attendees into engaged buyers, boosting event ROI and overall business growth.

What’s in it for Event Marketers & Businesses?

Maximized Brand Exposure: With real-time UGC and audience engagement, your event stays top-of-mind and top-of-feed. Studies show that UGC-based content generates 5x more engagement than brand-created posts. By integrating Social Walls, brands can extend their event’s digital footprint on social media by up to 48%.
Higher Attendee Satisfaction: Personalization, seamless check-ins, and interactive features enhance the overall event experience. According to a survey, 91% of attendees say they are more likely to engage with an event that feels tailored to them. Features like AI-driven personalization and instant content delivery make attendees feel valued, increasing retention rates for future events.
Increased Social Sharing: Attendees love to share experiences, especially when it’s easy and instant. With instant photo delivery and live reactions, events using Social Walls and Premagic see a 3x increase in social media shares, leading to a wider organic reach. Brands leveraging live event content see a 25% boost in online engagement post-event.
Data-Driven Insights: Measure engagement, track reactions, and refine future events based on real-time audience feedback. Event organizers who use AI-powered analytics see a 20-30% improvement in attendee engagement strategies, leading to better content curation and personalized marketing follow-ups.

Conclusion: Make Your Next Event Unforgettable

Event marketing in 2025 is all about crafting immersive experiences. Premagic and Social Walls take it to the next level, blending personalization, real-time engagement, and seamless event management.

Want to see how Premagic & Social Walls can elevate your next event? Book a free demo today and experience the magic in action.