Video Sparks | Post-Event Campaign
Give every attendee a highlight reel they'll actually want to share
A week after your event ends, most attendees have moved on. The conversations have faded, the energy has settled, and your event is already competing with everything else in their feed.
Video Sparks changes that.
What is Video Sparks?
Premagic automatically turns each attendee's best event photos into a personalised 30-second video reel — set to music, branded with your event, and ready to share. No editing. No effort. Just a moment from your event that lands in their inbox and earns a second life on social media.
Video Sparks created for EventEngine
How does this help your event?
Photo recaps get saved. Video Sparks get shared.
When an attendee receives a video built from their own photos — their face, their sessions, their moments — the sharing impulse is natural. It doesn't feel like event marketing. It feels like a memory worth posting.
Every share extends your event's reach into networks you never had access to. Every view is someone discovering your event through a person they already trust.
Video Sparks work especially well for:
- Post-event amplification campaigns targeting attendee networks
- Events with strong photo coverage across sessions and networking moments
- Organisers looking to drive awareness and early interest for the next edition
- Sponsors wanting visibility that extends beyond the event floor
- Events where attendee experience is a core part of the brand
How it works
Step 1: Premagic selects each attendee's best photos
After the event, Premagic automatically identifies the best photos from each attendee's personal event gallery. No manual curation, no design team input. The selection is done automatically based on photo quality and attendee presence.
Step 2: The video is generated with music and event branding
Each photo set is compiled into a personalised video reel with background music and your event branding — including the event name and end credits. The result is a polished, shareable video that looks and feels premium without requiring any production work from your team.
Step 3: Attendees receive their Video Spark
Each attendee receives their personalised Video Spark via email, typically in the days following the event. They can share it directly to LinkedIn, Instagram, or WhatsApp with a pre-written caption — or download it and post it themselves. The only thing they can customise is the caption. Everything else is handled.
Step 4: Your event travels further
Every attendee who shares their Video Spark puts your event in front of a new audience. The video format performs significantly better than static images across every major social platform — which means more reach, more impressions, and more awareness for your next edition from people who were actually there.
Ready to give your attendees something worth sharing?
Video Sparks is a premium Premagic feature available as part of post-event content packages. If you want to see what it looks like for your event, the best place to start is a demo.