Premagic Co-founder Anup Mohan named among Event Tech Live's 50 Most Influential in Event Tech

What is ET50?

The inaugural ET50 is a community-driven recognition programme celebrating 50 individuals who have helped shape the event technology industry and its future. Rather than recognising companies or products, the list puts the spotlight on the people behind the industry's progress. Honourees are selected through open nominations, independent editorial review and weighted peer voting, with consideration given to career achievements, industry influence, community contribution, expertise and current relevance.

The final list was revealed on 12 November 2026, during a special session on the Main Stage at Event Tech Live, held at Excel London. It marks a new recognition platform for the people driving change across the global event technology community.

Anup Mohan, Co-founder of Premagic, has been recognised in the Event Tech Live 50 (ET50) for 2026, joining 50 individuals recognised for shaping the future of the event industry.

Having won Best Use of Technology for Audience Participation at the Event Technology Awards the night before, Anup’s ET50 recognition made it a double win for the Premagic family! 💜

A journey shaped by the power of shared experiences

For Anup, this recognition reflects a journey built around a simple but enduring idea: people are often the most powerful channel for sharing experiences.

Long before Premagic became an event marketing platform, Anup was exploring how personal stories and shared experiences could create wider reach for brands. His early work in marketing campaigns, followed by years of building technology for events, helped shape the thinking behind Premagic.

Founded in 2018 along with co-founders Mevin Babu and Anenth Vishnu, Premagic initially focused on helping wedding photographers deliver event photos more efficiently. Over time, the product evolved. AI-powered photo distribution opened up new possibilities for attendee engagement, while work with large-scale events revealed how much value attendees could create by sharing their experiences.

That insight eventually led Premagic beyond photo delivery into event marketing, with tools that help organisers build pre-event excitement, encourage attendee advocacy and extend an event's reach through attendee-generated content.

Today, Premagic brings together personalised advocacy posters, AI-powered photo experiences and attendee engagement tools to help organisers turn every attendee into an event marketer. Its focus is on supporting event promotion before, during and after the event.

A recognition shared with industry leaders

Anup joins an impressive group of people recognised in this year's ET50, including Johnny D. Martinez, Matthew Allen, Muhammed Younas, Max Collishaw, Connor Vickery and Kashif Din, alongside the other honourees from across the event technology industry.

The list brings together leaders, founders, innovators and practitioners whose work continues to move the industry forward. Congratulations to all 50 honourees. It's great to see the people behind so much of the industry's progress recognised.

A note of gratitude

For Anup, the recognition is also an opportunity to acknowledge the people who have supported and encouraged him along the way.

A special thank you goes to Adam Parry, founder of Event Tech Live, for his mentorship, encouragement and friendship. Anup describes Adam as both a mentor and a brother, and recognises the role that support has played in his journey.

"Being named among the ET50 is a real honour. I've always believed that the event industry is built by people who are willing to experiment, share ideas and push things forward. I'm grateful to be recognised alongside so many people I respect and admire. A special thank you to Adam Parry for being a mentor, a friend and a brother through this journey. And to our team, customers and partners at Premagic, this recognition belongs to you as much as it does to me."

The ET50 recognition is a meaningful milestone for Anup and the Premagic team. It reflects the work happening across the company, alongside its customers and partners, as Premagic continues to build technology for a more connected, attendee-led approach to event marketing.

Congratulations once again to Anup Mohan and all the ET50 2026 honourees.