Adam Parry joins Premagic as Strategic Advisor

Dubai, April 14, 2026 — Premagic, the AI-powered event technology platform trusted by organisers across Asia, the UK, and Europe, today announced the appointment of Adam Parry as Strategic Advisor. Parry, co-founder of Event Tech Live and the Event Technology Awards and one of the most respected voices in the global event technology community, joins the company as it accelerates its international growth strategy.

“I’ve been around event technology for a long time, and I know the difference between a product that’s built to solve a real problem and one that’s built to chase a trend. Premagic is the former. What drew me to Premagic is that they understand something the industry has been slow to grasp: events are one of the most powerful marketing channels available, and yet organisers are consistently under-leveraging them. The organic advocacy that a well-run event can generate is the kind of compounding, lasting visibility that no paid campaign can replicate. Premagic is building toward that, and I want to be part of making it happen.” Adam Parry, Strategic Advisor, Premagic

The partnership formalises a shared conviction that events are among the richest sources of peer advocacy available to any brand, and they are almost entirely unmined. Premagic’s mission is to help organisers shift focus from paid acquisition toward organic, compounding advocacy built by attendees, speakers, and exhibitors themselves. The platform enables organisers to activate their communities as brand amplifiers, turning every event into a sustained content engine that continues generating visibility long after the last session ends.

Looking ahead, Premagic is building toward a fully AI-driven campaign planning layer that will help organisers design and execute complete, multi-touch organic media strategies for every event they run.

Parry, who has long been at the intersection of event technology adoption and industry leadership, brings with him a depth of market knowledge and a network that spans event organisers, technology buyers, and industry associations across the globe. Parry will work closely with Premagic’s leadership on market positioning, partner development, and campaign strategy as the company builds its presence in key new territories. 

"In an event technology landscape shaped by some of the biggest global players, Adam’s decision to choose Premagic is a strong testament to our team’s vision and relentless execution. His expertise is rooted in years of hands-on experience—being in the room, running events, and deeply understanding what organisers truly need. With Adam as an advisor, we are not just building a great product; we are ensuring it reaches the right people, earns their trust, and becomes something they can genuinely rely on. This is a truly meaningful moment for Premagic." Anup Mohan, CEO, Premagic

The appointment also marks a pivotal moment in Premagic’s international growth. Having established strong traction across Asia and built an active presence in the UK and Europe, the company is now focused firmly on deepening its foothold in the UK and US markets in 2026. 

About Adam Parry

Adam Parry is co-founder and Editor of Event Technology Awards and Event Industry News, co-founder of the Event Technology Awards AI Edition, and Managing Director of AMP Events. With over two decades of experience at the intersection of event production and technology adoption, Adam is a trusted voice for event organisers navigating technology decisions. He is based in Dubai, UAE, and works with clients and partners across the UK, Europe, the Middle East, and the US.