We're finalists at the Middle East Event Awards 2026
Premagic is shortlisted for Best Use of AI at the Middle East Event Awards 2026 for driving 2,000+ registrations at AI Everything Egypt.
We have some exciting news to share. Premagic has been shortlisted for Best Use of AI at an Event at the Middle East Event Awards 2026, one of the most recognised honours in the regional events industry.
The nomination is built on the work we did with AI Everything MEA Egypt, a first-edition AI summit hosted in Cairo by Egypt's MCIT and ITIDA. As a brand-new show with two weeks to go and registrations below target, the organising team needed momentum fast. We launched the AI Avatar Challenge, a campaign that gave registered attendees personalised AI avatars to share on LinkedIn, each carrying a unique referral registration link.
In one week, LinkedIn was flooded with 1,800+ avatar posts. 5,013 avatars were generated by 3,569 attendees. Over 2,000 registrations were driven directly through peer referrals, all tracked and attributable. The event went on to become the biggest sensation in Egypt's AI community that year — powered entirely by its own audience.
Getting shortlisted for this award is a reflection of what we believe at Premagic: that the most powerful marketing channel at any event is the people already attending it. When you give them the right tool, they do the rest.
We are proud of the team and grateful to the organising team at Dubai World Trade Centre for trusting us with this. Looking forward to the awards night.
