October Product Updates: Smarter Tools for Event Marketing

This month’s updates are all about helping event organizers make smarter use of real-time engagement data — and giving attendees more ways to connect, share, and amplify their experience. From upgraded event marketing tools to customizable event giveaways, here’s what’s new inside Premagic.

1. Event marketing poster widget: let attendees become your promoters right from registration

We’ve made it easier than ever for attendees to start spreading the word the moment they register. Our new and improved event marketing poster widget lets attendees create and share personalized “I’m attending” posters directly from the registration page.

With new layouts and improved design flexibility, these posters are optimized for shareability and conversion. Whether it’s LinkedIn, Instagram, or WhatsApp, attendees can instantly showcase their participation — helping organizers boost visibility long before the event begins.

In early trials at events like Gitex Global 2025 and Middle East Event Show, events using the widget saw significantly higher pre-event buzz and attendee-driven posts compared to traditional campaigns.

2. Event advocates in insights dashboard: measure your community impact

We’ve expanded our Insights Dashboard to include detailed analytics on event advocates.

Now, organizers can see exactly how advocacy campaigns are performing — from poster shares and engagement rates to overall reach and top-performing participants.

The new visual graphs and in-depth advocacy reports make it easier to identify which attendees are driving the most organic traction for your event. These insights help you fine-tune future campaigns and maximize community participation.

In short, your event’s attendee-generated content (AGC) is now fully measurable.

3. AI Face Scan Sensitivity: precision that fits your needs

Facial recognition accuracy can vary depending on lighting, crowd size, or camera setup. That’s why we’ve introduced adjustable AI face scan sensitivity — giving organizers control over recognition accuracy at both the project and account levels.

This means smoother photo distribution and faster matching, whether you’re running a 200-person conference or a 40,000-person mega show like GITEX Global. You decide how tight or flexible the matching should be, ensuring both precision and inclusivity in attendee photo delivery.

4. Print frames with AI avatars: bring the digital experience offline

We’re bringing the digital excitement into the real world.
With our new print frame integration, you can now place AI-generated avatars onto customized print templates that suit your on-site printing needs.

Use them for branded photo frames, keepsakes, or event decor — a fun and memorable way for attendees to take home a branded souvenir while reinforcing your event identity.

A more connected event experience

Each of these updates builds on what makes Premagic unique: turning real-time moments into measurable impact.
From the first registration click to post-event insights, every feature is designed to help organizers strengthen community engagement, amplify visibility, and deliver ROI that lasts long after the event ends.

👉 Explore these new features in your Premagic dashboard — or book a demo to see how they can elevate your next event.