How to Calculate Your Event's Earned Media Value (EMV)
Your attendees' posts have a dollar value: what you'd have paid ads to reach the same people. Here's how to calculate event EMV, step by step.
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Consent-First Event Photos: Instant, App-Free Delivery
Attendees expect their event photos in minutes, and regulators expect consent done right. Here's how to deliver both at your next event.
Exhibitors are your cheapest acquisition channel
CEIR calls exhibitors the 'lowest collaborative hanging fruit' for registration growth. Here's how to build the invitation program that picks it.
The Sponsor Report that survives the finance team
Impressions and footfall estimates don't survive a CFO review anymore. Here's the sponsor report structure that gets renewals approved.
The Speaker Enablement Kit: Templates you can copy today
The exact speaker enablement kit to send at confirmation: outreach email, three LinkedIn post templates, and the asset checklist. Copy and adapt.
How to repurpose conference content for a year of marketing
Your conference produced a year's worth of marketing content in three days. Here's the system for actually using it, month by month.
Event Marketing Tools: A Buyer's Guide by Category
Skip the vendor listicles. Here's how to build your event marketing stack by category, with the buying criteria that matter for each.