Alternatives to Paid Ads for Event Promotion: 7 Channels
Seven alternatives to paid ads for event promotion, compared on effort, payoff and metrics, plus rules for picking a mix by event size and goal.
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How to Get Speakers to Promote Your Conference (With Templates)
Stop hoping speakers will share. Use this step-by-step speaker promotion system, assets, calendar, UTM tracking, and copy-paste templates, to drive real registrations.
Your Photo Gallery is First-Party Data. Here's How to Read It
Every gallery view, download, and share is a behavioral signal about your attendees. Most teams never read it. Here's what it tells you.
91% of Exhibition Companies Use AI. So Where’s the Revenue?
AI adoption in events is near-universal, but only 13% of companies use it to generate revenue. Here's where the money actually is.
Pre-Event FOMO: A buzz playbook with an asset for every week
FOMO isn't luck, it's a schedule. An 8-week pre-event buzz playbook where every week has a specific asset and a specific messenger.
How to Calculate Your Event's Earned Media Value (EMV)
Your attendees' posts have a dollar value: what you'd have paid ads to reach the same people. Here's how to calculate event EMV, step by step.
Consent-First Event Photos: Instant, App-Free Delivery
Attendees expect their event photos in minutes, and regulators expect consent done right. Here's how to deliver both at your next event.