How to Get Speakers to Promote Your Conference (With Templates)
Stop hoping speakers will share. Use this step-by-step speaker promotion system, assets, calendar, UTM tracking, and copy-paste templates, to drive real registrations.
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Your Photo Gallery is First-Party Data. Here's How to Read It
Every gallery view, download, and share is a behavioral signal about your attendees. Most teams never read it. Here's what it tells you.
91% of Exhibition Companies Use AI. So Where’s the Revenue?
AI adoption in events is near-universal, but only 13% of companies use it to generate revenue. Here's where the money actually is.
Pre-Event FOMO: A buzz playbook with an asset for every week
FOMO isn't luck, it's a schedule. An 8-week pre-event buzz playbook where every week has a specific asset and a specific messenger.
How to Calculate Your Event's Earned Media Value (EMV)
Your attendees' posts have a dollar value: what you'd have paid ads to reach the same people. Here's how to calculate event EMV, step by step.
Consent-First Event Photos: Instant, App-Free Delivery
Attendees expect their event photos in minutes, and regulators expect consent done right. Here's how to deliver both at your next event.
Exhibitors are your cheapest acquisition channel
CEIR calls exhibitors the 'lowest collaborative hanging fruit' for registration growth. Here's how to build the invitation program that picks it.