Alternatives to Paid Ads for Event Promotion: 7 Channels
Seven alternatives to paid ads for event promotion, compared on effort, payoff and metrics, plus rules for picking a mix by event size and goal.
Advocacy Marketing
Exhibitors are your cheapest acquisition channel
CEIR calls exhibitors the 'lowest collaborative hanging fruit' for registration growth. Here's how to build the invitation program that picks it.
Turning nostalgia into the most powerful sharing trigger in event marketing
How Personalized Memories-Based Event Posters turn nostalgia into the most powerful sharing trigger in event marketing.
Personalized 'I'm Attending' Posters: How the Tools Work
Tools that auto-create a personalized 'I'm attending' poster for every registrant, with a referral link built in. Here's how they work and what to look for.
How to give sponsors proof your event actually drove results
Sponsors stopped trusting logo placement and footfall guesses. Here's the proof they actually renew on, and how to turn them into promoters too.
What is Event Advocacy Marketing? A Guide for Conferences
Event advocacy marketing turns attendees, speakers, and sponsors into your promotion channel. Here's how it works, with real conference numbers.
Paid Ads Aren't Filling Your Event. Run This Channel Instead
Spending more on paid ads but registrations are still slow? The organic channel hiding in your existing audience converts better and costs less.