Event Marketing

Exhibitors are your cheapest acquisition channel

CEIR calls exhibitors the 'lowest collaborative hanging fruit' for registration growth. Here's how to build the invitation program that picks it.

Turning nostalgia into the most powerful sharing trigger in event marketing

How Personalized Memories-Based Event Posters turn nostalgia into the most powerful sharing trigger in event marketing.

Event Marketing Tools: A Buyer's Guide by Category

Skip the vendor listicles. Here's how to build your event marketing stack by category, with the buying criteria that matter for each.

How to track which attendees drive your registrations

Word of mouth drives event registrations you can't see. Here's how referral links, promo codes, and UTMs make every attendee-driven signup visible.

What is Event Advocacy Marketing? A Guide for Conferences

Event advocacy marketing turns attendees, speakers, and sponsors into your promotion channel. Here's how it works, with real conference numbers.

Paid Ads Aren't Filling Your Event. Run This Channel Instead

Spending more on paid ads but registrations are still slow? The organic channel hiding in your existing audience converts better and costs less.

How fast photo distribution drives event social sharing

Your event photos sit in a drive for two weeks while the buzz dies. Here's how fast, personalized photo distribution turns them into organic reach.