How to get speakers to promote your conference on LinkedIn Your speakers have huge LinkedIn networks but never post about your event. Read on to discover the system that fixes it.
Can You Trust Your Event Advocacy Report? 6 Audit Questions Some advocacy numbers are counted, others are estimated. Six questions that show you which is which in any event advocacy report, before you renew.
Best Event Marketing Tools in 2026: A Practical Buyer's Guide A buying-criteria guide to the 2026 event marketing stack: advocacy campaigns, registration, email, analytics. What to look for at every event size.
Event Marketing: The Complete Guide for Event Organizers in 2026 Learn how event marketing really works in 2026, from paid acquisition to attendee advocacy. Discover channels, tactics, and ROI benchmarks that fill seats.
How to repurpose conference content: 7 ways to get year-round ROI Stop letting your conference content die after the closing keynote. Here are 7 proven ways to repurpose sessions, photos, and speaker insights into year-round marketing.
May Product Updates: Faster Campaigns, Better Sharing, More Creative Control A redesigned campaign builder, AI avatars, new templates, improved photo sharing, and Swoogo integration.
Why Live Events Are B2B's Last Authentic Marketing Channel 80% trust events while 74% distrust social media. Four design principles and a measurement framework to turn that gap into pipeline.