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Pre-Event FOMO: A buzz playbook with an asset for every week

FOMO isn't luck, it's a schedule. An 8-week pre-event buzz playbook where every week has a specific asset and a specific messenger.

IMEX America 2026: what event pros should actually put on their agenda

Heading to IMEX America 2026? Get the essential guide to Smart Monday, education sessions, event tech, networking, exhibitors and planning your time at IMEX Las Vegas.

August Product Pulse: AI Avatars, Live Avatar Walls and Easier Sharing

August was all about helping event organizers create more personalized attendee experiences, bring AI avatars into the event itself, and make designing and sharing advocacy content easier.

How to Calculate Your Event's Earned Media Value (EMV)

Your attendees' posts have a dollar value: what you'd have paid ads to reach the same people. Here's how to calculate event EMV, step by step.

From Customer to Investor: Connectiv’s Jay Weintraub Backs Premagic

Events industry leader approaches Premagic after running the platform across his own shows, as the company confirms profitability and turns its attention to the US market.

Consent-First Event Photos: Instant, App-Free Delivery

Attendees expect their event photos in minutes, and regulators expect consent done right. Here's how to deliver both at your next event.

Exhibitors are your cheapest acquisition channel

CEIR calls exhibitors the 'lowest collaborative hanging fruit' for registration growth. Here's how to build the invitation program that picks it.

Turning nostalgia into the most powerful sharing trigger in event marketing

How Personalized Memories-Based Event Posters turn nostalgia into the most powerful sharing trigger in event marketing.

The Sponsor Report that survives the finance team

Impressions and footfall estimates don't survive a CFO review anymore. Here's the sponsor report structure that gets renewals approved.

UNBOUND 2026: What to see, which sessions to attend and how to make the most of HubSpot's new event

If you've been to INBOUND before, you might have done a double take when you saw UNBOUND pop up. Yes, it is the same HubSpot flagship event you know. Sort of. After 15 years as INBOUND, the event is becoming UNBOUND in 2026, with a broader focus on

Dreamforce 2026: what to see, sessions to attend and tips for attendees

Heading to Dreamforce 2026? Here's what not to miss, from Marc Benioff's keynote and AI sessions to speakers, Trail Maps, Campground, Dreamfest and more.

The Speaker Enablement Kit: Templates you can copy today

The exact speaker enablement kit to send at confirmation: outreach email, three LinkedIn post templates, and the asset checklist. Copy and adapt.

At ASAE Annual Meeting 2026 today? Don't miss these things

At ASAE Annual Meeting 2026? Here are the keynotes, Expo, sessions, networking opportunities and events you shouldn't miss in Indianapolis.

How to repurpose conference content for a year of marketing

Your conference produced a year's worth of marketing content in three days. Here's the system for actually using it, month by month.