Why Live Events Are B2B's Last Authentic Marketing Channel
80% trust events while 74% distrust social media. Four design principles and a measurement framework to turn that gap into pipeline.
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Finalist: Premagic shortlisted for the Event Technology Awards: AI Edition 2026!
Premagic has been shortlisted for Best AI for Sponsorship Activation and Measurement at the ETL Awards: AI Edition 2026 for reimagining event sponsorship with Informa Connect at the Middle East Event Show 2025.
We're finalists at the Middle East Event Awards 2026
Premagic is shortlisted for Best Use of AI at the Middle East Event Awards 2026 for driving 2,000+ registrations at AI Everything Egypt.
IMEX Frankfurt 2026: Unlocking Attendee Advocacy and New Event Revenue
Heading to IMEX Frankfurt 2026? Visit Premagic at Stand A430 to discover how AI-powered photo distribution drives attendee engagement and sponsor revenue.
Adam Parry joins Premagic as Strategic Advisor
Adam Parry joins Premagic’s advisory board to deepen the platform’s foothold in the global event industry ecosystem.
March Product Updates: Faster Sign-Ups, Smarter Sharing
Discover Premagic’s latest product updates including LinkedIn registration, social preview, bulk import, and dashboard improvements.
Connecting the Dots
Some decisions look like mistakes until they don't. Selling a growing company. Turning down a comfortable job. Chasing a dream with nothing but a conviction. But I finally started connecting the dots. And what I found was a thread running all the way back to 2012.
Confex 2026: What We Built, Who We Met, and What We Learned
A quick recap of our time at International Confex 2026, from the pre-event buzz to the packed days on the show floor at ExCeL.
10 Easy Ways to Increase Event Attendee Engagement
Discover 10 practical, and simple ideas to boost attendee engagement at events—using gamification, real-time content, and smart design.
February Product Updates: Smarter Avatars, Cleaner Access & Deeper Insights
Explore Premagic’s February product updates featuring a refreshed AI avatar experience, simplified user permissions, personalized poster links, and improved event insights for smarter engagement.
Why UK Trade Shows Don’t Trend (And How to Break the Cycle at Confex 2026)
From ExCeL London to NEC Birmingham, many UK events struggle to travel online. Here’s why — and what organisers can do to turn attendance into real influence.
A Practical Guide to International Confex 2026 at ExCeL London
Attending International Confex 2026 at ExCeL London? Learn how event marketers and organisers can maximise visibility, engagement, and ROI before, during, and after the show.
January Product Pulse: Faster Sharing, Smarter Advocacy, Better Control
Discover Premagic’s January product updates, including faster poster loading, smarter advocacy campaigns, personalised links, improved gallery navigation, and better control for event organisers.
15 Global Events Every Event Marketer Shouldn’t Miss in 2026
Upgrade your 2026 strategy with our curated list of the world's best event marketing shows. From Dubai to Lisbon, discover where to find the next big trend.