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The Sponsor Report that survives the finance team

Impressions and footfall estimates don't survive a CFO review anymore. Here's the sponsor report structure that gets renewals approved.

UNBOUND 2026: What to see, which sessions to attend and how to make the most of HubSpot's new event

If you've been to INBOUND before, you might have done a double take when you saw UNBOUND pop up. Yes, it is the same HubSpot flagship event you know. Sort of. After 15 years as INBOUND, the event is becoming UNBOUND in 2026, with a broader focus on

Dreamforce 2026: what to see, sessions to attend and tips for attendees

Heading to Dreamforce 2026? Here's what not to miss, from Marc Benioff's keynote and AI sessions to speakers, Trail Maps, Campground, Dreamfest and more.

The Speaker Enablement Kit: Templates you can copy today

The exact speaker enablement kit to send at confirmation: outreach email, three LinkedIn post templates, and the asset checklist. Copy and adapt.

At ASAE Annual Meeting 2026 today? Don't miss these things

At ASAE Annual Meeting 2026? Here are the keynotes, Expo, sessions, networking opportunities and events you shouldn't miss in Indianapolis.

How to repurpose conference content for a year of marketing

Your conference produced a year's worth of marketing content in three days. Here's the system for actually using it, month by month.

Event Marketing Tools: A Buyer's Guide by Category

Skip the vendor listicles. Here's how to build your event marketing stack by category, with the buying criteria that matter for each.

How to track which attendees drive your registrations

Word of mouth drives event registrations you can't see. Here's how referral links, promo codes, and UTMs make every attendee-driven signup visible.

9 Upcoming Event Industry Events You Shouldn't Miss in 2026

From Dubai to Las Vegas to London, the second half of 2026 is packed with must-attend events for MICE, event tech, and B2B event marketing professionals. Here are 9 worth putting on your calendar.

How to Get Attendees to Post About Your Event (For Real)

Begging attendees to 'use the hashtag' doesn't work. Here's what makes people actually post about your event, at every stage of it.

Personalized 'I'm Attending' Posters: How the Tools Work

Tools that auto-create a personalized 'I'm attending' poster for every registrant, with a referral link built in. Here's how they work and what to look for.

How to give sponsors proof your event actually drove results

Sponsors stopped trusting logo placement and footfall guesses. Here's the proof they actually renew on, and how to turn them into promoters too.

What is Event Advocacy Marketing? A Guide for Conferences

Event advocacy marketing turns attendees, speakers, and sponsors into your promotion channel. Here's how it works, with real conference numbers.

Paid Ads Aren't Filling Your Event. Run This Channel Instead

Spending more on paid ads but registrations are still slow? The organic channel hiding in your existing audience converts better and costs less.