How to repurpose conference content for a year of marketing
Your conference produced a year's worth of marketing content in three days. Here's the system for actually using it, month by month.
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Event Marketing Tools: A Buyer's Guide by Category
Skip the vendor listicles. Here's how to build your event marketing stack by category, with the buying criteria that matter for each.
How to track which attendees drive your registrations
Word of mouth drives event registrations you can't see. Here's how referral links, promo codes, and UTMs make every attendee-driven signup visible.
9 Upcoming Event Industry Events You Shouldn't Miss in 2026
From Dubai to Las Vegas to London, the second half of 2026 is packed with must-attend events for MICE, event tech, and B2B event marketing professionals. Here are 9 worth putting on your calendar.
How to Get Attendees to Post About Your Event (For Real)
Begging attendees to 'use the hashtag' doesn't work. Here's what makes people actually post about your event, at every stage of it.
Personalized 'I'm Attending' Posters: How the Tools Work
Tools that auto-create a personalized 'I'm attending' poster for every registrant, with a referral link built in. Here's how they work and what to look for.
How to give sponsors proof your event actually drove results
Sponsors stopped trusting logo placement and footfall guesses. Here's the proof they actually renew on, and how to turn them into promoters too.
What is Event Advocacy Marketing? A Guide for Conferences
Event advocacy marketing turns attendees, speakers, and sponsors into your promotion channel. Here's how it works, with real conference numbers.
Paid Ads Aren't Filling Your Event. Run This Channel Instead
Spending more on paid ads but registrations are still slow? The organic channel hiding in your existing audience converts better and costs less.
How fast photo distribution drives event social sharing
Your event photos sit in a drive for two weeks while the buzz dies. Here's how fast, personalized photo distribution turns them into organic reach.
How to get speakers to promote your conference on LinkedIn
Your speakers have huge LinkedIn networks but never post about your event. Read on to discover the system that fixes it.
Can You Trust Your Event Advocacy Report? 6 Audit Questions
Some advocacy numbers are counted, others are estimated. Six questions that show you which is which in any event advocacy report, before you renew.
Best Event Marketing Tools in 2026: A Practical Buyer's Guide
A buying-criteria guide to the 2026 event marketing stack: advocacy campaigns, registration, email, analytics. What to look for at every event size.
June Product Pulse: Introducing LinkedIn Carousels and Faster Navigation
June's updates are all about helping event organizers create richer advocacy campaigns and move around the Premagic Dashboard with less friction.